Lucy Johnson
Partner
A Positive Momentum partner since 2011
Career highlights include:
- Managing Director, Motor Division – Direct Line Group
- Chief Commercial & Marketing Officer – Hastings Direct
- Managing Director Underwriting Services – Hastings Direct
About Lucy
Lucy has built her career helping organisations improve performance and achieve growth. She is best known for identifying what is truly required for success, bringing together strategy, leadership, culture, talent and execution to unlock lasting change.
Most recently, Lucy was Managing Director of Direct Line’s Motor division and a member of the executive team that led the successful turnaround of Direct Line Group ahead of its acquisition by Aviva. Prior to this, she became a Managing Director at Barclaycard by the age of 30 and was part of the leadership team that took Hastings Direct through private equity ownership, a successful IPO and into the FTSE 250.
Throughout her career, Lucy has built a reputation for delivering complex change with both commercial and cultural impact. From migrating 1.7 million customers to Barclaycard in just seven months to helping restore profitability in one of the UK’s largest insurance businesses, she brings together strategic thinking, operational discipline and a deep understanding of people to deliver exceptional results.
Lucy brings deep expertise across financial services and insurance, spanning strategy, commercial performance, product, pricing and large-scale business change. Known for her warm, open and authentic style, she combines commercial rigour with a straightforward approach that enables leaders and teams to tackle difficult challenges, have honest conversations and achieve meaningful outcomes.
Alongside her corporate career, Lucy is an executive coach trained through Henley Business School. Blending coaching expertise with first-hand business experience, she works with organisations and leaders to navigate change, unlock potential and achieve lasting results.
Outside work, Lucy is a passionate advocate of high performance. A CrossFit semi-finalist who has competed across Europe and is currently completing a Postgraduate Diploma in Nutrition, she is fascinated by what enables people to thrive both professionally and personally. The belief that success comes from developing the whole person underpins the way she works with clients as both a consultant and coach.
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